brand strategy | Aha Advisory

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Illustration of Hello Kitty peeking in from the side on a red background, wearing her signature bow and blue overalls.

Illustration of Hello Kitty peeking in from the side on a red background, wearing her signature bow and blue overalls.

Hello Kitty Doesn’t Speak. But She Built an $8 Billion Empire Anyway.

The strategy behind the world’s most licensed (and quietest) global icon. Hello Kitty isn’t just cute — she’s a global brand icon with...

Aug 164 min read

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