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Strategies


Hello Kitty Doesn’t Speak. But She Built an $8 Billion Empire Anyway.
The strategy behind the world’s most licensed (and quietest) global icon. Hello Kitty isn’t just cute — she’s a global brand icon with...
Aug 164 min read


Why SWOT Analysis is a Game-Changer for Small Businesses
Think a SWOT analysis is only for big corporations? Think again! A SWOT analysis for small businesses  is one of the easiest and most...
Jan 72 min read
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