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Case Studies

Robot vacuum on a bright floor under a chair, with text “The Uncomfortable Truth: iRobot Shows Your OEM Can Become Your Owner”.

Robot vacuum on a bright floor under a chair, with text “The Uncomfortable Truth: iRobot Shows Your OEM Can Become Your Owner”.

The Uncomfortable Truth: iRobot Bankruptcy Shows Your OEM Can Become Your Owner

iRobot did not end up here because it made one dramatic choice. Its bankruptcy because a lot of choices disappeared. On December 14, 2025, iRobot filed for Chapter 11 bankruptcy protection aand said it plans to be acquired through the process by Picea, its main contract manufacturer and also a secured lender. That detail matters more than the headlines. A supplier is one thing. A supplier who is also a creditor is something else. This is not a story about “a factory takeover

Dec 17, 20254 min read

Illustration of Hello Kitty peeking in from the side on a red background, wearing her signature bow and blue overalls.

Illustration of Hello Kitty peeking in from the side on a red background, wearing her signature bow and blue overalls.

Hello Kitty Doesn’t Speak. But She Built an $8 Billion Empire Anyway.

The strategy behind the world’s most licensed (and quietest) global icon. Hello Kitty isn’t just cute — she’s a global brand icon with...

Aug 16, 20254 min read

A Labubu toy figure dressed in fluffy white fur with bunny ears, peeking out from behind a red wall against a red background — capturing the character’s signature wide-eyed mischievous expression.

A Labubu toy figure dressed in fluffy white fur with bunny ears, peeking out from behind a red wall against a red background — capturing the character’s signature wide-eyed mischievous expression.

What is Labubu? The $15 Luxury Gen Z Can’t Stop Buying — And China Can’t Stop Promoting

You’ve probably seen it: small, wide-eyed, slightly awkward — like a gremlin dressed for Instagram.Its name? Labubu . It’s not just a...

Aug 3, 20252 min read

"Tina Have Many Engines":

"Tina Have Many Engines":

"Tina Have Many Engines":

What a Viral TikTok Teaches Us About cross-border selling in China If you’ve been on social media recently, you might have seen this: a...

Jul 9, 20252 min read

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