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Case Studies
Hello Kitty Doesn’t Speak. But She Built an $8 Billion Empire Anyway.
The strategy behind the world’s most licensed (and quietest) global icon. Hello Kitty isn’t just cute — she’s a global brand icon with...
Aug 164 min read
What is Labubu? The $15 Luxury Gen Z Can’t Stop Buying — And China Can’t Stop Promoting
You’ve probably seen it: small, wide-eyed, slightly awkward — like a gremlin dressed for Instagram.Its name? Labubu . It’s not just a...
Aug 32 min read
"Tina Have Many Engines":
What a Viral TikTok Teaches Us About cross-border selling in China If you’ve been on social media recently, you might have seen this: a...
Jul 92 min read
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